“A Sea of culture” international seminar aims to provide cultural operators, institutions, decision makers and creative companies coming from the Adriatic and Ionian Region with the opportunity to exchange experiences, ideas, and also to identify their needs.
The seminar is focused on a discussion regarding basic strategies and policies to improve visibility and attract greater audience, thus enhancing the interaction between cultural operators, creative entrepreneurs and innovative technologies for the promotion and improvement of the cultural experience.
Two-day workshop will include lectures lead by keynote experts as well as teamwork and networking activities.

Themes

• Audience development and marketing for culture
• Partnership management
• Promotion of cultural policies in the Adriatic – Ionian Region

Goals and anticipated results

• Learning from leading practitioners in the cultural sector
• Establishing effective communication with the audience and strong links to local communities
• Acquiring practical marketing knowledge in the cultural sector that can be implemented in

everyday practice

• Meeting colleagues coming from Adriatic – Ionian Region and building professional networks for exchange and potential partnership
• Deepening the role of culture in the EUSAIR policy